If you like to begin your day by wolfing down a breakfast burrito or breakfast sandwich from New Mexico’s best-known fast food chain, be prepared to start paying a little more for that habit.
Officials at Blake’s Lotaburger announced in a news release on Wednesday that the company would be adding a $1 surcharge to all menu items that include eggs beginning Thursday.
The surcharge was attributed to the price of eggs, which has soared over the past few months in the wake of an avian flu outbreak that has killed millions of egg-laying hens.
“We order eggs by the truckload weekly,” Blake’s marketing manager Tiffany Bornmann said. “It is absolutely one of our staple items.”
Bornmann cited figures showing that the price of eggs increased 134% across the country between December 2023 and December 2024, going from $2.50 a dozen to $5.87. The situation is even worse in New Mexico, she said — the average cost of a dozen eggs in the state is $6.80.
Bornmann said she doesn’t expect the company’s national competitors in the breakfast food market to match the Blake’s surcharge anytime soon. But she said the reason for the surcharge is that Lotaburger uses only fresh, cracked eggs in its breakfast burritos and breakfast sandwiches, while many of those other companies do not, opting for less-expensive substitutes.
“We’re not at a point where we want to serve powdered eggs or liquid eggs,” she said. “It’s a price we’re going to have to pay. Now, frankly, we’re at the point where we need help to be able to maintain that standard.”
Bornmann said Blake’s officials recognize that the $1 surcharge will be a hardship for many of the company’s customers. But she said the rapid increase in egg prices is not a cost Lotaburger can absorb on its own.
“Our patrons are just going to have to help us offset this,” she said.
The news release described the $1 surcharge as temporary. But Bornmann acknowledged she doesn’t have any idea when egg prices will come down enough to allow it to be removed.
“Nationally, we’re being told six to nine months,” she said, though she added she hoped it would be a shorter period.
The avian flu outbreak and the toll it has taken on the egg-laying hen population has been a double-edged sword for Blake’s, Bornmann said, causing not just an increase in prices but making it more difficult for the company to obtain the quantity of eggs it needs to meet customer demand.
“It’s hand in hand,” she said. “We’re having trouble getting them, and when we do, they’re so expensive.”
She said Blake’s officials debated whether they should announce the surcharge in the form of a news release. They ultimately decided that being transparent about the cost increase — and explaining the reasons behind it — was the best course of action, she said.
“We danced, we really struggled in doing this,” she said. “We knew it was going to set people’s hair on fire.”
An increase in egg prices is a something almost every shopper already has experienced personally, Bornmann said.
“Everybody going to the grocery store is feeling the same pain,” she said.
Lotaburger has dealt with product shortages and price increases from suppliers in the past, but the severity of the egg shortage is unprecedented in Bornmann’s experience, she said.
“I don’t know that we have [faced a similar predicament] — definitely not in my time,” she said. “Most stuff we’ve been able to absorb. But we’ve got a real problem happening here.”
This article first appeared in the Santa Fe New Mexican, a sister paper of the Taos News.
(1) comment
Although it will affect my fast food budget, I will happily pay the egg surcharge.
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